In recent times, recruitment processes have been challenged and have continued to evolve. Many recruiters have changed their approach to hiring a potential employee. Other criteria deemed more effective are being put forward.

Here are 5 tips to help you improve the recruitment process:

1. Build on your company’s strengths: be aware of your employer brand and take care of it. The first thing a candidate will do is to find out about your company and its various activities, mainly through social networks. The first impression is always important, which is why it is important to take care of your presence on the Web. The interview is an opportunity to highlight your assets to retain your potential future employees and make them want to join the company. It has been proven that an employee who feels rewarded will be more productive and creative.

2. Give more importance to the candidate’s personality: of course, experience, knowledge and skills are important criteria, but not only. Personal skills have become one of the first criteria used. Indeed, personality plays an important role within a company and will contribute to a good working atmosphere. In recent years, soft skills have become more important than CVs. This allows you to find employees with different profiles, and to bring added value to your activity.

3. Modernize recruitment processes: recruitment processes are often long and tedious. The objective is to simplify them while keeping them relevant. The trend is towards digitalization and this has many advantages: interviews can be conducted via videoconference for international recruitment, online tests, simplification and time saving in the process… Ect. Digitization has become increasingly popular since the health crisis and has become part of recruiters’ new habits.

4. Write clear and precise offers: when a candidate applies, he/she must be able to understand the precise stakes of the position. On the recruiter’s side, this will avoid wasting unnecessary time with profiles that do not correspond to the posted offers. A good job description includes: short and precise paragraphs, a good visual for social networks, listed tasks, general information about the place, the date of starting the job, the estimated salary, the desired years of experience…

5. Personalize your speech and adapt your questions: every candidate is different. During an interview, it is important to be adaptable to each person’s personality. Depending on the answers you receive, the questions should be personalized. The information you gather must allow you to judge a profile with relevance. Avoid questions that are too basic, which can quickly be perceived as boring and useless.