Corporate social responsibility (CSR) is not just a buzzword but a business imperative. Companies are constantly searching for innovative ways to demonstrate their commitment to societal values. One of their main strategies is sports sponsorship. It’s considered as an opportunity for companies to showcase their dedication to community and ethical practices.
Let’s take a look at consumer’s opinions.
A 2020 survey by Nielsen revealed that 73% of consumers would definitely or probably change their consumption habits in order to reduce their negative impact on the environment. Taking part of sports events and being constantly present can send a powerful message to consumers: your company shares the same positive interests.
How is sponsoring sports event good for your business?
Sponsoring sports events is considered as one of the best practices in your CSR and communication strategies. Beyond the fact that sports events offer a good visibility for businesses, you can benefit from several other opportunities:
Community Engagement:
Sports have a universal appeal and are among the best ways to unite people. By sponsoring sports events, companies can engage with diverse community segments, fostering a sense of belonging and community spirit. This engagement goes beyond brand visibility, it helps creating strong and lasting connections with the community.
Boosting Employee Morale:
CSR initiatives like sports sponsorships play a crucial role in enhancing employee morale and engagement. Employees feel a sense of loyalty working for a company that actively contributes to societal good, which often leads to increased productivity and job satisfaction. We witnessed those positive effects within Elkho Group, employees are proud of the entity they’re working for and are usually happy to assist to our sponsored sports events, such as Open TC MSS tournament which is currently taking place in Montmerle-Sur-Saône, in Lyon’s northern area.
Brand Awareness:
It’s not a secret that sports events draw significant attention, offering companies a platform for heightened visibility. This exposure is not just about brand recognition; it’s about being associated with the positive values embodied by sports.
Get ready to face new challenges.
Despite its numerous benefits, sports sponsorship as CSR is not without challenges. Companies must carefully choose events that align with their values. Their involvement must be authentic and meaningful.
Another challenge is the dimension of sports events. Most of companies try to target big events, which usually welcomes many sponsors. The competition will then be fierce. A better idea would be to target sports events of all dimensions, depending on your budget and your geographical location.
As we look at the relationship between CSR and sports sponsorship, it’s clear that when companies invest in society, particularly through sports, everyone wins. The impact goes beyond the playing field, strengthening community spirit, enhancing brand image and contributing to a better society.
Join Elkho Group’s team in the OPEN TC Montmerle-Sur-Saône Tournament taking place in Montmerle-Sur-Saône. You’re welcome to assist to an exceptional event with the presence of some players among the TOP 100 in France, Men and Women.
